ACTOM is prioritising its customers with the launch of a new Customer Experience Centre at the Knights facility in Boksburg, Johannesburg. This Centre is designed to provide greater visibility, accessibility, and insight, allowing clients to interact with full-size equipment.
It offers an opportunity to understand how ACTOM’s technologies integrate to address real-world challenges.
A purpose-built product showcase
The Centre brings together working examples of ACTOM’s Transmission and Distribution (T&D) offerings, including medium-voltage switchgear, distribution transformers, high-voltage equipment, protection and control systems, and AC/DC standby equipment. The equipment has been specially configured to offer maximum visibility into key internal features, with cutaways, viewing windows, and safe operating access.
“The idea is to create an environment where clients can interact with real, working equipment in a way that builds an understanding of the technology and operating principles of the equipment,” explains Johan Jordaan, Technology Development Specialist at ACTOM – MV Switchgear Division. “It gives customers the first-hand exposure to see how our products work and how they interface with one another across our divisions.”
By showcasing products in a professional, customer-friendly setting, ACTOM makes technical engagement more efficient and accessible, thereby elevating customer confidence in our products.
More than a showroom
Designed for engagement, the Centre includes a fully equipped presentation and training room, creating opportunities for technical walkthroughs, equipment presentations, and interactive workshops. The networking area includes a state-of-the-art bean-to-cup coffee machine where informal discussions can be held around tables in a relaxed environment. Engineers can then use functional units to deliver hands-on product demonstrations, training or even test pilot configurations in partnership with clients.
“This is where we move from selling equipment to building relationships,” says Jordaan. “It is a collaborative space where we can explore challenges, demonstrate capabilities, and co-develop solutions that meet our customers’ unique requirements.”
ACTOM also plans to explore future enhancements, such as augmented reality experiences, to deepen customer interaction with its technologies.
Designed to enhance access and reduce complexity
The Centre was inspired by the logistical challenges of transporting large, bulky demo equipment to industry exhibitions – often exposing it to excessive wear and tear due to the handling and transport over long distances. The new space enables clients to explore ACTOM’s capabilities in a comfortable environment, free from the distractions and operations of a working factory or the hustle and bustle of a busy trade show.
“It removes barriers to engagement,” says Rhett Kelly, ACTOM MV Switchgear’s Design and Development Manager. “There is no need for PPE required for factory visits, restricted plant access, or off-site travel. Clients can come in, have a coffee, and get a full experience in a relaxed but professional setting.” Visits to the manufacturing facilities would still be possible and the Centre provides direct access to ACTOM MV Switchgear’s vacuum interrupter manufacturing plant. Having an area to explain the technology to customers that they will see inside the manufacturing facilities deepens their understanding of the product being manufactured.
A milestone in customer-focused strategy
This is the first Customer Experience Centre dedicated to ACTOM’s T&D equipment, featuring contributions from several divisions, including Static Power, which is located off-site. The Centre reflects ACTOM’s broader shift toward integrated, client-focused engagement and innovation.
“This is not just a room full of products. It is a symbol of how we are evolving as a business by putting our customers at the centre of how we operate, design, and deliver,” Kelly concludes.
The ACTOM Customer Experience Centre officially opened on 11 July 2025 and is now open to clients, partners, and stakeholders by appointment.